My Cocos origin story
My Cocos is a chilean originated business that has expanded through Latin American markets, they primarily sell male personal care products. They specialize in razor machines, but not the common ones for facial hair, but the all-body ones. Dakota Miranda, 25 year old entrepreneur, has been working for over 3 years within the e-commerce industry. This Startup started only 2 years ago, and they have managed to become one of the most popular machines in the razor market. Nowadays their products can be seen in almost all of chileans big retailers.
Value proposition
The idea started by realizing that in foreign markets these products were extremely popular and there wasn't a company that offered them properly in Chile. The main goal was to offer a good solution and deliver the best possible shopping experience. The name “ My Cocos” was a key decision, the disruptive name and double sense joke allowed a much higher interaction for instagram posts.
At the beginning it was hard for My cocos to start with imports. The lack of information generated fear and uncertainty, they didn't know how to manage product departure from customs, how to handle tariffs or simply didn't know what to do after they ordered products overseas. KLogs relationship with My Cocos started after Dakota assisted at a logistics event, where companies offered their services. Dakota considered Klogs business proposition attractive, they trusted in KLogs solutions and therefore trusted Klog with their import process.