BeautyStore Chile is a 5 year old business that sells Korean cosmetics used in professional manicure and facial care. The physical store is located in Providencia (Santiago), but most of their sales are made online. Today Heidi Lopez is the founder and manager of BeautyStore Chile, but 10 years ago she worked in Customer service in a local drugstore. It was there where she realized that clients were seeking for personal and facial skin care products. These products were hard to get in Chile, but their demand grew rapidly through the years. Heidi decided to take advantage of her knowledge in cosmetics to bring these high quality products to the Chilean market.
Most of her imports were brought directly from Korea and the U.S. This allowed her to have access to lower prices and bring a greater variety of products. She could import these products immediately without having to wait several months for their arrival. The Beauty Industry is a very dynamic one, having peak products available for the public when they are trending is key to establish significant positioning in consumers mind and becoming a major cosmetic store in chilean market.
Her first import with KLog.co was worth 5000 USD in one pallet. From the beginning until today Heidi says “ KLog has brought to me the best experience in the process of imports. They have taught me all the necessary concepts that I didn't know before working with them. I don't need to look for another Freight Forwarder” . First, she started with small volumes but then she realized that her business had a chance to prosper, so she started bringing bigger volumes of cargo. She started with just one pallet, nowadays her operations exceed 40 pallets a month.
Many businesses bankrupted during the pandemic, or suffered a shortage of supplies.Heidi did the contrary. She brought even more products in order to sustain full stock, even though it meant to buy these products at a higher price. As we know, demand didn’t stop during the pandemic allowing businesses like BeautyStore to gain higher market share and multiply their sales up to 3 times, reducing 30% of their costs for clients thanks to negotiation with suppliers abroad. According to Heidi this happened because she anticipated market trends to research in Amazon and consolidated by that her online demand. Her dream is to establish a consulting and distribution company in the U.S. that helps small businesses in Chile and fully compromise through her online sales (her main distribution channel).