Get to know Civic Global
Civic Global is a digital marketing agency dedicated to the marihuana industry in Chile. They also offer a logistic service, delivering products to sales points and keeping stable prices.
Their main business is to create digital content for different brands connecting them with communities and consumers. In 2018 Simón Espinosa (33) realized that his blog was becoming increasingly popular, therefore he decided to bring his own products and begin selling them.
Initially this business started in an informal and independent way, collaborating with grow shops where he offered his products. As sales started to increase, one of his first brands was born: Quema.
Their needs
Before starting to import with KLog.co in 2018, all of their operations were made by cargo couriers worth under 500USD. As sales started growing this system became unprofitable, their monthly operations increased and they had to look for a bigger freight forwarder. Today they bring more than 30 pallets a year.
Felipe Monsalve, Civic Globals chief operator says that it was very hard for him to trace his products and he couldn’t optimize and sustain operations, mainly because of the lack of centralization offered, analogous processes and little to none information received from his courier. The ongoing success of Civic Global, made Felipe's work increasingly more difficult to manage. They planned marketing strategies according to estimated dates of product arrivals. Therefore knowing these dates became extremely necessary.
